Journal

We caught up with long term purveyor of everything London from beyond the ages - Lucius Fierce.

A former transatlantic ad man turned thrower of illustrious and hedonistic affairs, Lucius Fierce was a well-known name but a lesser known individual.

A neighbourhood known for making places, Soho’s cultural legacy is etched in time. From the rowdy late-night happenings to the early morning, the wider neighbourhood including Charing Cross Road and Tottenham Court Road tube station - brings a rare kind of ceremony that other areas have longed for.

Ray Davies once sang, “If you don't know which way to go, Just open your ears and follow your nose, 'Cos the street is shakin' from the tapping of toes.” The striking buildings along Denmark Street, not only rich in history, also possess what can effortlessly be referred to as a storied past.

Talent has reigned over the culture of Denmark Street for more than a hundred years. From booking to managing and rehearsing as well as performing, the area has always been known for discovering talent and individuality. But with the imminent arrival of Chateau Denmark, ‘talent’ takes on an added meaning.

Legendary tattoo artist Mark Mahoney takes residence here at Chateau Denmark, from 26th-30th of October. Having tattooed the likes of Lana Del Rey, Travis Barker and Angelina Jolie, Mark will take residence in one of our rooms and apartments - set across 16 buildings along the one hundred yard Denmark Street, where things were never done in half measures.