Inspired by our neighbourhood’s architectural and cultural heritage, Chateau Denmark’s hotel rooms and apartments are across 16 buildings, along and around London’s one hundred yard Denmark Street. Arriving February, our bar – Thirteen, brings a baroque and gothic charm to a short but storied street.


Arriving early 2023 and in celebration of the bold and playful stories that have spanned from Marley to Chaplin and even Rotten - our bar will channel the neighbourhood's special lore. A fierce place found at the beginning of the one hundred yard Denmark Street, Thirteen will be exclusively for everyone, while basement club dial8 will be expressly for those who know.


Brimming with culture, energy and local haunts, Denmark Street and the wider neighbourhood sees a mix of flavours from old classics to modern interpretations. With many new arrivals and announcements coming soon.


Over time, Denmark Street has been defined by the characters that have lived and worked here. In truth the street is much more than a street, it’s a story about community, inclusivity and creativity; open in every sense of the word. If you play or you don’t, you know it’s the place where folks have played for decades. Here on the street is where you’ll find the finest craftsmanship with the best-in-class instruments and that purist culture musicians and collectors are famously drawn to.


A district in every sense of the word, Outernet is a place where both live and digital content perform - right in the middle of London. The point of connection that brings together Covent Garden, Oxford Street and the wider Soho neighbourhoods, Outernet comprises of The Now Building, Now Trending, underground 2000 capacity live venue; HERE - and more.


"... across 16 buildings including listed town houses on one of the most famous streets in British music. The Rolling Stones recorded their debut LP in Regent Sound Studios at 4 Denmark St. The Kinks made a musical tribute with the song Denmark Street. And Bernie Taupin and Elton John wrote Your Song at 20 Denmark St. Guitar shops are still prominent, and the street is a destination for rock ’n’ roll aficionados."

"...the new and independent brand is set across 16 buildings, with 55 Session Rooms and Apartments, that feature distinct design narratives reflecting each building’s history while dialling into the rebellious spirit of Soho. These are truly outstanding places to stay, relax or throw the ultimate party... What's more you get your own butler to shake up your cocktails for you."

"Unashamedly OTT, catwalk-ready personal butlers wear sharp-shouldered violet suits and Taylor Howes’ interiors – spanning punk rock, vintage gothic and modern psychedelia in style – are a riot. Spread across 16 buildings; some go heavy on black and burgundy, with neon signs, oxblood Rorschach-style wallpaper, more fringing than you’d find backstage at a burlesque show, Void Acoustics speakers, rolltop tubs and onyx-tiled bathrooms."

Latest entries from the journal


The Man's Coming Around

Legendary tattoo artist Mark Mahoney takes residence here at Chateau Denmark, from 26th-30th of October. Having tattooed the likes of Lana Del Rey, Travis Barker and Angelina Jolie, Mark will take residence in one of our rooms and apartments - set across 16 buildings along the one hundred yard Denmark Street, where things were never done in half measures.

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