The story

Located in some of the buildings that helped change the course of the British music scene multiple times over the years, these iconic blue plaque townhouses have played host to the likes of David Bowie, Vince Taylor, Lou Reed, Chrissie Hynde, Vivienne Westwood and countless more. With interiors taking design cue from the buildings’ Victorian exterior these Townhouse Apartments boast a timeless grandeur that invokes drama and intrigue while paying an indulgent homage to the rowdy happenings of yesterday, or indeed today. One time album sleeve designers Hipgnosis were also once located in these buildings – creating artwork for Black Sabbath, Led Zeppelin, AC/DC, Pink Floyd and so many others. Once home to musician hotspot La Giaconda, the townhouses still remain home to the iconic No.Tom Guitars, No. 7 Denmark Street and of course the much loved Flat Iron.

Serving as the statement piece the bed’s deep purple, paisley patterned and textured wall feature invokes an old world glamour, while the surrounding original wall panelling mixed with artisanal cornicing illustrates craftsmanship from across the ages. The complementing bespoke headboard is upholstered in Marlborough obsidian and features dramatic metal work studs to create the mood. Moulin noir bedsides flank the bed, while above a dark accented pineapple chandelier captures a distinct mood. The striking double velvet chaise brings together the overall aesthetic, promising to transport you to another time. Complete with Timorous Beasties Damask wallpaper, leather floors and Goodwin & Goodwin neons, set to indicate either mood or state, the Townhouse Apartments also afford unrivalled views over Denmark Street. 

A few of our listed buildings have original staircases while some apartments feature narrow and short door heights – which have been retained and restored due to their heritage status. That said, we appreciate this may be restrictive to some, so please do let us know if you’d like further information.

In addition to a sculpted, evocative fireplace opposite the striking roll top red-lined bathtub set upon a marble plinth, these apartments feature a full size maxi-bar bursting with recreational sustenance, bringing a no half measures state of mind to the party. The faux leather upholstered ripple ebony bench with deep buttoning leads to the smartly concealed powder room. With a black gloss finish tile surround the powder room houses the white Arabescato marble freestanding vanity unit with antique brass accents opposite the walk-in shower with faucets, taps and handles also finished in antique brass and surrounded by deep black gloss tiles.

The Townhouse Apartment’s 55-inch screens complement the sound system courtesy of world-respected audio manufacturers Void and Artcoustic, touching the imagination of similar spirited music lovers. Some of our listed buildings feature original staircases along with narrow and short door heights and tightly concealed powder rooms - retaining their period features. We appreciate this may be restrictive to some, so please do let us know if you’d like further information.

Whereas our reimagined perspective on the traditional butler, or BTLR, means a team of proudly impassioned individuals ready to meet any rhythm. Insiders in every sense of the term their unique character sets them apart, allowing them to measure the mood and match it to the moment. Bringing Chateau Denmark together with the district and the wider neighbourhood, they’re always in sync. From channelling the good times to facilitating escapism, their “little purple book” ensures more than simply service.

The particulars

  • City views
  • Soundproofing
  • 55-inch screen
  • Dining table
  • Grade II listed building
  • Climate control
  • Complimentary Wi-fi
  • Bathroom with a shower
  • Stand-alone bathtub
  • Void speakers
  • Safe
  • Artcoustic speakers
  • Views over Denmark Street
Book now

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