The details

Bending a sense of psychedelia into modernity and stemming from a love of 60s and 70s London culture, the Clifton Apartments are a celebration of a moment where times were a little faster, rules were a little looser and folks were a little freer. With an open plan layout the bed’s boldly coloured, rounded custom orange headboard and mirrored wings serve as the centrepiece, complete with kitchenette maxi-bar and DJ ports. Teamed with striking peacock blue sofas to unwind and relax, offset by upholstered black sofa and a beautiful burgundy desk with smoked clear legs. Meanwhile a striking verdigris brass, resin and glass serpent mirror balances the eucalyptus Anaconda wallpaper, making it a bold and hedonistic museum of temptation.

In addition to a sleek terrace the apartment also features the kitchenette maxi-bar, stand-alone bathtub and a large double shower. While a 65-inch screen complements the sound system, courtesy of world-respected audio manufacturers Void and Artcoustic, touching the imagination of similar spirited music lovers.

Whereas our reimagined perspective on the traditional butler, or BTLR, means a team of proudly impassioned individuals ready to meet any rhythm. Insiders in every sense of the term their unique character sets them apart, allowing them to measure the mood and match it to the moment. Bringing Chateau Denmark together with the district and the wider neighbourhood, they’re always in sync. From channelling the good times to facilitating escapism, their “little purple book” ensures more than simply service.

The bathroom amenities have been created from a partnership with Soapsmith, who have been making scents of London since 2012. Celebrating the street as a scene for musical discovery, creative expression and alluring rebellion. The provocative cocktail of promiscuity, filth, fury and rhythm captivates the senses from tip to tail. Designed by Soapsmith, the Denmark Street London range bottles the street's passion for ripping up the rulebook while strutting to the beat of its own distinctive drum. 

The particulars

  • 65-inch screen
  • Bathroom with a shower
  • City views
  • Complimentary Wi-fi
  • Safe
  • Kitchenette Maxi-bar
  • Void speakers
  • Artcoustic speakers
  • Climate control
  • Stand-alone bathtub
  • Private access
  • DJ ports

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