The story

Housed in the building where The Rolling Stones recorded their debut album, the Two Bedroom Lofthouse Apartment follows a less than authoritarian design aesthetic. Sitting above Regent Sounds Studio and with strong accents of punk rock, this apartment taps into the raw energy of Denmark Street fuelling an alternative perspective on short and long stays. The Who, The Kinks, Jimi Hendrix and countless others all recorded here and with an industrial aesthetic No. 4 Regent Sound Studios remains one of the staple guitar stores along the street. The rebellious statement piece in this apartment, are the bespoke gold trimmed black and white graffitied beds that make for a bold and raucous aesthetic. With marbled moulin noir bedside sitting below the industrial gunmetal pipe wall light, employing a repurposed red radiator handle as the switch, deliberately toying with the punk movement’s famous DIY culture.

This two bedroom apartment’s living space sits at the very top of the building, offering uninterrupted views of London's skyline from one side and the Outernet district’s Now Building from the other. From event space to late night haunt or intimate den - this apartment makes for the ideal solution when travelling with friends, family or fellow revellers. With a kitchenette maxi-bar this Two Bedroom Lofthouse Apartment features a dining table and statement chairs upholstered in green and red tartan, while additional dining chairs pay respect to Queen and country. Statement bathrooms feature a large walk-in shower with marbled floor meeting deep forest green tiles. While bronze and brass finishes across taps, faucets and shower heads make for a classic aesthetic rooted in contemporary style.

Whereas our reimagined perspective on the traditional butler, or BTLR, means a team of proudly impassioned individuals ready to meet any rhythm. Insiders in every sense of the term their unique character sets them apart, allowing them to measure the mood and match it to the moment. Bringing Chateau Denmark together with the district and the wider neighbourhood, they’re always in sync. From channelling the good times to facilitating escapism, their “little purple book” ensures more than simply service.

The bathroom amenities have been created from a partnership with Soapsmith, who have been making scents of London since 2012. Celebrating the street as a scene for musical discovery, creative expression and alluring rebellion. The provocative cocktail of promiscuity, filth, fury and rhythm captivates the senses from tip to tail. Designed by Soapsmith, the Denmark Street London range bottles the street's passion for ripping up the rulebook while strutting to the beat of its own distinctive drum. 

The particulars

  • 65-inch screen
  • City views
  • Soundproofing
  • Air conditioning
  • Artcoustic speakers
  • Climate control
  • Complimentary Wi-fi
  • Bathroom with a shower
  • Safe
  • Void speakers
  • Kitchenette Maxi-bar
  • Lounge space
  • Views over Denmark Street
  • Balcony
  • Sample floorplan below
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