Neighbourhood | Denmark Street London

Denmark Street

Whether it was from Jimi’s upside-down white Stratocaster with a little fuzz distortion or the egg cartons used for sound-proofing a debut album that would ‘Not Fade Away’ or the controversial story of The Kinks’ stabbing an amplifier with a knitting needle to create an impossible guitar tone; they all made a sound that redefined music and helped forge the streets’ DNA. The Listening Bar part 5 gathers just a few folks who are marching to the beat of their own drum and from "That DNA" have moulded and interpreted their own unique style, taking the sound to palpably pioneering heights.

A place that holds royalty status on everything from the subversive to popular culture, Denmark Street has been channelling creativity since 1911.

Denmark Place

Serving as the major artery and connection point between The Now Building, Denmark Arcade and St Giles' Square - Denmark Place is what brings everything together. Boasting a mixture of elaborate, modern and restored facia the small but impact thoroughfare is arterial to the district.

The Now Building

While the south side of The Now building found along Denmark Place plays host to pop-up stores, the upper floors include Session Rooms, offices and of course Tattu. The Now Building is the largest of Outernet London’s immersive spaces. Its north-facing public atrium features a 360-degree canvas, courtesy of immersive LED media screens, the largest anywhere in the world.

St Giles Square

Taking its name from the parish church of St Giles in the Field, the square features access to York & Clifton Mansions, once named London Mansions. A convenient and discreet doorway also provides access to Denmark Place.