The Now Building
The jaw-dropping Now Building has the largest deployment of video screens in the world. At the entrance to Tottenham Court Road tube station on the corner of Oxford Street and Charing Cross Road it boasts four storey 360 degree 8k screens with 4D and interactive capabilities.
The Now Building provides a new space for Storytelling, Art, Fashion, Music, Film, Gaming, Technology and Entertainment to come to life in new inspiring ways. The possibilities are limitless.