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"Sensory overload in the best way. The décor, best described as goth grandeur – with black leather floors, oversized roll-top bathtubs (ideal for filling with ice and champagne, apparently), sculpted fireplaces and vintage furniture. In case you hadn’t guessed, Chateau Denmark is different from most London properties – arrive with an open mind and a sense of fun."


The BTLRs are dressed in gender-fluid attire in a violet hue Prince would have approved of; they’re armed with a “little purple book” of knowledge of where to eat, drink and be seen in the local area, as well as booking transport and mixing an array of favourite cocktails. They feel more akin to visiting (and very helpful) friends as opposed to staff members. 

"... across 16 buildings including listed town houses on one of the most famous streets in British music. The Rolling Stones recorded their debut LP in Regent Sound Studios at 4 Denmark St. The Kinks made a musical tribute with the song Denmark Street. And Bernie Taupin and Elton John wrote Your Song at 20 Denmark St. Guitar shops are still prominent, and the street is a destination for rock ’n’ roll aficionados."

"...the new and independent brand is set across 16 buildings, with 55 Session Rooms and Apartments, that feature distinct design narratives reflecting each building’s history while dialling into the rebellious spirit of Soho. These are truly outstanding places to stay, relax or throw the ultimate party... What's more you get your own butler to shake up your cocktails for you."

"Unashamedly OTT, catwalk-ready personal butlers wear sharp-shouldered violet suits and Taylor Howes’ interiors – spanning punk rock, vintage gothic and modern psychedelia in style – are a riot. Spread across 16 buildings; some go heavy on black and burgundy, with neon signs, oxblood Rorschach-style wallpaper, more fringing than you’d find backstage at a burlesque show, Void Acoustics speakers, rolltop tubs and onyx-tiled bathrooms."

"Amazing rooms... The mantra was “no half-measures”, and it’s unconventional. It’s a dimly lit boudoir with black leather floors, Timorous Beasties wallpaper, a black leather upholstered bed and a wardrobe that looks like a Catholic confessional. It’s only 4pm, but Freddy fixes me a French martini — vodka, Chambord raspberry liqueur and pineapple juice."

"London’s newly opened Chateau Denmark is all about rock and roll. That’s partly because it’s nestled on Denmark Street, a small cul de sac on the edge of Soho known for encouraging the burgeoning careers of such acts as David Bowie, Lou Reed and the Rolling Stones. Many feature opulent wallpaper, graffitied four-poster beds, grand stone fireplaces, glossy black furniture, tartan textiles, state of the art sound systems and the occasional naughty touch."

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