The details

Housed in the Now Building on Denmark Place and inspired by punk culture, these rooms capture the neighbourhood and district’s raw, unrivalled energy. Placing guests at the centre of everything, Superior rooms feature a gold trimmed black and white graffitied signature bed as the statement piece. With the mahogany and marble bedside against a feature dark stained timber wall, an industrial concrete surround brings together the contrast of rich texture with dramatic finishes. Meanwhile above the bed hangs a chandelier finished in nickel, iron and glass. A modern interpretation of the punk era's anti-establishment views, these Session Rooms tap into Denmark Street lore, fuelling an alternative perspective on a traditional overnight experience.

Statement bathrooms feature a large walk-in shower with marbled floor meeting deep forest green tiles. While bronze and brass finishes across taps, faucets and shower heads make for a classic aesthetic rooted in contemporary style. The room’s 65-inch screen complements the sound system courtesy of world-respected audio manufacturers Artcoustic, touching the imagination of similar spirited music lovers. 

Whereas our reimagined perspective on the traditional butler, or BTLR, means a team of proudly impassioned individuals ready to meet any rhythm. Insiders in every sense of the term their unique character sets them apart, allowing them to measure the mood and match it to the moment. Bringing Chateau Denmark together with the district and the wider neighbourhood, they’re always in sync. From channelling the good times to facilitating escapism, their “little purple book” ensures more than simply service.

The bathroom amenities have been created from a partnership with Soapsmith, who have been making scents of London since 2012. Celebrating the street as a scene for musical discovery, creative expression and alluring rebellion. The provocative cocktail of promiscuity, filth, fury and rhythm captivates the senses from tip to tail. Designed by Soapsmith, the Denmark Street London range bottles the street's passion for ripping up the rulebook while strutting to the beat of its own distinctive drum. 

The particulars

  • 65-inch screen
  • City views
  • Interconnecting
  • Climate control
  • Complimentary Wi-fi
  • Bathroom with a shower
  • Soundproofing
  • Mini bar
  • Safe
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