The details

Rich texture and sumptuous tactile furniture define these psychedelia inspired rooms. A celebration of the neighbourhood’s ever-evolving place in history, the Luxury rooms capture Denmark Street’s flirtation with popular and subversive culture. Layered with contemporary notes from both a 60s and 70s aesthetic, the rooms champion a moment where times were faster, rules were looser, and folks were a little freer. Featuring a bespoke winged burgundy velvet headboard as the focal point and reflecting the era’s playful avant-garde, powerful pops of colour punctuate the aesthetic. Bedside tables sit beneath polished gold light features, offsetting vintage pieces and vivid palm print upholstered statement chairs while a black faux leather sofa completes the bold aesthetic. These rooms are in the Now Building and dial into the stories from the wider neighbourhood across time.

Statement bathrooms feature a large walk-in shower with marbled floor meeting deep forest green tiles. While bronze and brass finishes across taps, faucets and shower heads make for a classic aesthetic rooted in contemporary style. The room’s 65-inch screen complements the sound system courtesy of world-respected audio manufacturers Artcoustic, touching the imagination of similar spirited music lovers. 

Whereas our reimagined perspective on the traditional butler, or BTLR, means a team of proudly impassioned individuals ready to meet any rhythm. Insiders in every sense of the term their unique character sets them apart, allowing them to measure the mood and match it to the moment. Bringing Chateau Denmark together with the district and the wider neighbourhood, they’re always in sync. From channelling the good times to facilitating escapism, their “little purple book” ensures more than simply service.

The bathroom amenities have been created from a partnership with Soapsmith, who have been making scents of London since 2012. Celebrating the street as a scene for musical discovery, creative expression and alluring rebellion. The provocative cocktail of promiscuity, filth, fury and rhythm captivates the senses from tip to tail. Designed by Soapsmith, the Denmark Street London range bottles the street's passion for ripping up the rulebook while strutting to the beat of its own distinctive drum. 

The particulars

  • City views
  • Soundproofing
  • Mini bar
  • Desk
  • Modern building
  • Balcony
  • Climate control
  • Complimentary Wi-fi
  • Bathroom with a shower
  • Denmark Street London amenities
  • Sample floorplan below
  • Air conditioning
  • Safe
  • Junket capable
  • Butler service
  • 65-inch screen
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